Where other brands prefer to invest in advertisements, pay their retailers and manipulate the sugar and fat levels to get us addicted, we at So Shape prefer to focus our efforts on the nutritional quality and taste of our products and count on you to spread the word. Result: you will always find here - and only here - healthy food at a quality you can't find in the large scale distribution.
All of this is thanks to you, Shapers! While there were only 2 of us to begin with, there are now over 100,000 of us. Let's continue to spread the movement for products that are actually healthy and don't compromise nutrition! Find your fellow Shapers with the hashtag #SoShape on Instagram or on the Facebook page So Shape.
Distribution process of a typical product
Non So Shape products
Distributors trade margin
Supermarket profit margin
Distribution process of a So Shape Product
How did two friends managed to create the healthiest yet yummiest product ever?
Raphaël (@RaphaelW_) has always been… rather chubby! This fast-food kid never managed to stay fit until he met Steven (@aka_stevens), a pharmacist with a passion for nutrition.
After a lively debate, they came to the conclusion that the food industry blames consumers too often, by encouraging them to be responsible, yet offering highly addictive products.
The first ambitious move was to simplify the slimming process by designing shakes and meal replacement packed with all recommended dietary nutrients & vitamins, yet eliminating all unnecessay calories! After two student loans and months of hard work, they made it!
2 years later and with the support of thousands of Facebook friends, millions of of Smart Meals were sent throughout France, thanks to the power of word of mouth! Building on this success, the team decided to focus their product development efforts on all those gourmet and delicious yet unhealthy foods.
Today, we are super excited to bring this amazing experience to the next level: thanks to social media, we can all come together and become the first group of consumers fully aware of global nutrition goals. Pleasure-driven results: that’s the whole mantra of the So Shape Team.