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Our secret

Where other brands prefer to invest in advertisements, pay their retailers and manipulate the sugar and fat levels to get us addicted, we at So Shape prefer to focus our efforts on the nutritional quality and taste of our products and count on you to spread the word. Result: you will always find here - and only here - healthy food at a quality you can't find in the large scale distribution.

All of this is thanks to you, Shapers! While there were only 2 of us to begin with, there are now over 100,000 of us. Let's continue to spread the movement for products that are actually healthy and don't compromise nutrition! Find your fellow Shapers with the hashtag #SoShape on Instagram or on the Facebook page So Shape.

Distribution process of a typical product

Non So Shape products

Advertising budget

Distributors trade margin

Supermarket profit margin


Distribution process of a So Shape Product

So Shape products
Direct connection
You and the community!

Our Story

How did two friends managed to create the healthiest yet yummiest product ever?